Supermarket November Vol.4] 2023 Marketing Trend Preview

December is already a week away. ☃️ 2023 is already coming! Time seems to have gone really fast this year. KT Group's digital marketing platform company ' Nasmedia ' also issued a report that illuminated the upcoming 2023 years. In the report, nasmedia selected 5 ' media advertising ', ' short form content ', ' super app ', ' community economy ', ' Retailtainment ' as a marketing trend to pay attention to in 2023 I'm sorry . Subscribers who have taken care of marketing may have noticed, but keywords that frequently appeared in marketing news are also noticeable? right. Keywords that have already become a big issue in 2022 are also included. Today, let's take a look at the marketing trends we need to pay attention to in 2023 ????



A steady seller in the marketing world, 'media advertising'
Numerous media surround us. Even in marketing, the media is positioned as the most universal and effective method. Nasmedia predicted that digital-centered on-offline integrated marketing would be prevalent in 2023 . It seems that Marding also covered a lot about integrated marketing this year! Representatively, it reminds me of the joint marketing of Busan Bank and BC Card to revitalize the region introduced in July, and the collaboration between popular characters and companies such as Zanmang Luffy and Belly Gom. ????

In addition, as the consumption pattern actively shifted to online rather than offline due to Corona 19, consumption dependent on digital increased . According to the '2021 Korea Consumer Life Indicators' investigated by the Korea Consumer Agency , 8 out of 10 people after the corona crisis have been consuming through digital channels, i.e. online platforms. In addition, the OTT advertising market is booming , led by Netflix, and demand for customized advertising is rapidly increasing. As this trend has become prominent in the marketing and advertising markets, it can be said that the influence of digital has expanded.
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Does everyone see a lot of short form? Maybe it's because the length of the video is short and there's less pressure, so I always watch short-form content without realizing the time is passing.???? According to Embrain's survey results, 76% of respondents said they had experience watching short-form content. It can be interpreted that short-form viewing has become popular across all age groups, centered on the MZ generation, who consume information and fun quickly. In particular, Generation Z not only consumes content due to the growth of short-form platforms, but also becomes a creator and produces content. ???? Nasmedia put out a view that companies will reflect these trends and melt various advertisements in short form. You can expect to try to create business opportunities and activate marketing to monetize them.

Meanwhile, consumer demand for super apps surged during the corona pandemic. According to Embrain Trend Monitor, 72% of global consumers responded that they were interested in using super apps, and this is expected to become prominent in the marketing market as well. Consumers can have an integrated experience on a single platform through super apps, and companies can melt businesses in various fields together to help generate profits, which is gaining great popularity. ???? As a representative example , I think KT's Y-box application expands its category not only to telecommunication-related services but also to general life such as YSHOP, YPLAY, and YMIX . It is predicted that by 2027, more than half of the world's population will closely use super apps and become lifetime users.



The more we gather, the more we gather,'community economy'스포츠중계
As non-face-to-face relationships spread, the trend of forming relationships based on tastes and interests online is also increasing noticeably. It has become widespread to voluntarily find people to communicate and interact with and share values. Companies are also paying attention to this point, using the community as a driving force for their business, and linking it with various businesses. As a representative example , Kakao plans to release an 'Open Link' app based on open chatting. ???? Can you make money by linking with various commerce or advertising businesses in this app? In addition, it seems that the community economy based on metabus and NFT, which has been dealt with several times in marding, will continue to be popular in 2023 following this year. This can be seen as an example of combining the nature of a community with a new technology!



A spoonful of fun and rarity in the expansion of experience,'Retailtainment'
Madingi subscribers! Have you ever heard the term retailtainment? The word is unfamiliar, but if you know the meaning, you'll think 'Oh, that's it!' will do ????

✅ Retailtainment: 부산비비기 A compound word of retail and entertainment, meaning that retail space is emerging as an entertainment space beyond consumption.
After the pandemic, as consumers gathered offline again, the importance of direct experiences using the five senses increased. Companies that caught this have started to organize offline stores as a space to communicate with customers and discover joy.


A typical example is the online fashion platform 29CM ! I think 29CM is one of the best online and offline affiliate marketing companies this year. First, in the triangle29 Man Seancreated and operated exhibitions, media art, and goods shops. ???? What stands out is that this space is made up of the tastes of three personas with different values. Also, in August, a different brand is selected every month in Yeouido to carry out brand story and curation .Igu Galleryoperated Lastly, from September to holy waterLee Sung-sooIt has created an experience-type space called, here which is gaining great popularity through seasonal exhibitions, scents that stimulate the five senses, and beverages by theme.



???? A word from editor Moa토토사이트

The marketing trends of 2023 seem to be similar to this year, but I think they are different! The issue that impressed me the most was 'retailtainment'. ???? As social distancing was lifted this year, there was a lot of offline content, but it seems that there were many places that value fun and experiences of the five senses. I recently visited 29CM's Lee Sung-soo, but now there's a different exhibition with a winter theme! The upcoming marketing market of 2023 is also expected. ????


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